FRAME FAYETTEVILLE
Project Date October - December 2025
Company The City of Fayetteville Arts and Culture Department is developing a comprehensive plan for arts and culture in Fayetteville.
Challenge The City of Fayetteville Arts and Culture Department is developing a comprehensive plan for arts and culture in Fayetteville.
My Role Research the challenges and similar systematic situations.
Team 2 Master of Design students (myself and Andrea Guevara) Overseen by: Professor Gaby Hernandez and City of Fayetteville Arts and Culture Director Joanna Bell
Skills Brand Identity Adobe Illustrator Collaboration Communication Dedication
Process 3 weeks dedicated to research 3 weeks spent building a design intervention
Research Comparative Analysis Survey Local Artists Observations and Photography Interviews Case Study
Design Speculation
Design Intervention
Proposed Future Steps and Suggestions
Branding Ideation
Branding
Invitation Package
Website
Vinyl Window Sticker