FRAME FAYETTEVILLE

Project Date October - December 2025

Company The City of Fayetteville Arts and Culture Department is developing a comprehensive plan for arts and culture in Fayetteville.

Challenge The City of Fayetteville Arts and Culture Department is developing a comprehensive plan for arts and culture in Fayetteville.

My Role Research the challenges and similar systematic situations.

Team 2 Master of Design students (myself and Andrea Guevara) ​ Overseen by: Professor Gaby Hernandez and City of Fayetteville Arts and Culture Director Joanna Bell

Skills Brand Identity Adobe Illustrator Collaboration Communication Dedication

Process 3 weeks dedicated to research 3 weeks spent building a design intervention

Research Comparative Analysis Survey Local Artists Observations and Photography Interviews Case Study

Design Speculation

Design Intervention

Proposed Future Steps and Suggestions

VIEW  FULL REPORT

Branding Ideation

Branding

Invitation Package

Website

Vinyl Window Sticker